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Privacy Policy

Introduction

Welcome to BettaMall (hereinafter called “BettaMall”, “we”, or “our”). We understand that you care about how your personal information is collected, used and shared. Moreover, we also value the trust you place in us to handle your data carefully and responsibly, and in compliance with applicable laws. This Privacy Policy describes how BettaMall and our affiliates (collectively “BettaMall”) collect, use, disclose and process your personal data when you access and use BettaMall Services, including but not limited to our website, mobile application and other related services (collectively “Services”).

“Personal Data” refers to any information, whether true or not, that can be used to identify an individual, either on its own or when combined with other information to which BettaMall has or is likely to have access. Common examples include your name, national identification number, contact information, delivery address and payment details.
By using BettaMall Services, you are consenting to the practices, requirements and any terms included in this Policy. If you do not agree to the processing of your personal data as described in this policy, please do not use our services or access our platform.

BettaMall may update or amend this Policy from time to time to reflect changes in our business operations or legal requirements. Your continued use of BettaMall services after such changes shall constitute your acknowledgement and acceptance of the revised policy. 

Privacy Policy applies to all users, including Buyers, merchants, and visitors to our platform, unless otherwise specified. It should be read together with any other contractual terms, notices or consents related to the personal data.

Collection of Personal Information

When does BettaMall collect personal information?

(i) BettaMall may collect your personal information at various points, including but not limited to the following situations:

  • When you register and/or use BettaMall Services, or register our account;
  • When you complete forms, application, surveys, or other documents relating to BettaMall’s products and services, whether online or offline;
  • When you sign an agreement or provide other documents or any data in connection with your relation with BettaMall;
  • When you communicate or interact with us via phone calls (which may be recorded), correspondence, emails, live chat, social media channels, or in-person meetings;
  • When you use our digital services, or interact with us through our Platform or Website or Services. This case  may involve the use of cookies or similar technologies;
  • When you grant permission on your devices to share data with our application or platform;
  • When you link your BettaMall account with a third-party account (social media, payment services,…) or use social sharing features in line with the policies of such providers;
  • When you make transactions using our Services, such as placing or accepting an order;
  • When you provide feedback, submit inquiries, or lodge complaints;
  • When you register for promotions, contests, or marketing programs;
  • When you voluntarily provide personal data for any reason;
  • When you engage in other activities on our Platform that require personal data.

These examples are not exhaustive but illustrate common situations where personal data may be collected.

(ii) We can collect your personal information from our affiliates, third-party partners and other sources including but not limited to business partners such as: logistics, payment or service providers,…

(iii) In some cases, you may provide us with personal data of other individuals (e.g., family members, friends, or contacts). By submitting such data, you confirm and represent that you have obtained their consent for BettaMall to process their personal information in accordance with this Policy.

What personal information about customers does BettaMall collect?

BettaMall collects personal information to provide, improve, and personalize our services, ensure transaction security, and comply with applicable legal requirements. We categorize the information we collect into three main groups:

(i) Information you provide to us: We receive and store information you voluntarily provide in relation to BettaMall Services:

  • Basic identity details: full name, date of birth, gender, national ID,…
  • Contact details: phone number, email address, billing and shipping addresses,…
  • Account details: username, passwords, profile photo,…
  • Content you submit: reviews, ratings, messages with merchants or customer services, images,…
  • Marketing preferences: your subscription to newsletters. promotional communications, or loyalty programs,…

You may choose not to provide certain information. However, this may limit your ability to fully access BettaMall Services.

(ii) Information we collect automatically: We automatically collect and store certain data through cookies, analytics tools, and other technologies. For example”

  • Device and technical data: Device type, operating system, browser type, IP address,…
  • Usage data: page you visit, clicks, time spent, searches performed,…
  • Location data: approximate geolocation 
  • Transaction and behavior data: shopping cart activity, products viewed, purchase frequency, interaction with promotions or advertisements,…
  • Security-related data: log-in attempts, risk assessment indicators,…

Like many e-commerce platforms, BettaMall uses “cookies” and similar technologies to recognize your browser or device, provide essential features, and deliver personalized advertising.

(iii) Information from third-party sources: We may also obtain information about you from trusted third parties to improve our records and services. This includes:

  • Logistics and delivery partners: updated delivery addresses, successful delivery confirmations.
  • Payment partners and financial institutions: confirmation of payments, fraud prevention data.
  • Marketing and advertising partners: audience insights, campaign performance, or interests inferred from your interactions with external platforms.
  • Publicly available sources and social media: information you make public on your social media accounts if you connect them with BettaMall.

What purposes of collecting personal information?

BettaMall collects and uses your personal information to manage, deliver, enhance and expand the products and services so that we can offer and satisfy our customers. There are some following main purposes: 

  • Order process and delivery: Your personal information allows us to receive and fulfill orders, arrange deliveries, process payments, keep you informed about your orders, products & services, and promotion offers.
  • Service functionality and improvement: We utilize your data to ensure that our platform functions properly, analyze performance, resolve technical issues, and continually improve usability and overall service quality. 
  • Recommendations and personalization: Based on your personal information, we can suggest relevant features, products, and services tailored to your preferences. Additionally, we can identify your interests, and personalize your experience with BettaMall Services. 
  • Use of voice, images, and camera services. We may use your voice, image, and camera services uploaded. Therefore, we can respond to your request and provide suitable products and services properly. 
  • Legal and regulatory compliance: In some cases, we must collect and use your personal information to comply with legal or regulatory obligations, such as: verifying identity, establishing records, or supporting compliance checks. 
  • Customer communication: Based on your personal information, we can keep in touch with you through various channels to provide updates, respond to inquiries, and ensure smooth interaction with our services. 
  • Advertising and Marketing: We use your data to display suitably tailored promotions and advertisements that might interest you. However, BettaMall ensures that sensitive identifiers are not used for advertisement targeting.
  • Fraud Prevention and Risk Management: Personal data is also processed to detect and prevent fraudulent activities, safeguard the security of users and our platform, and evaluate or manage financial risks.

Use & Sharing of Information

BettaMall respects your privacy and is committed to protecting your personal information. We do not sell your personal information to third parties. We may, however, share your personal information under certain circumstances as described below:

(i) Transactions involving third parties: There are some services, products, applications,… supplied by third parties on or through BettaMall. Therefore, when you use these services, we may share your necessary personal information to complete your transactions. 

(ii) Third-party service providers: BettaMall may engage third-party companies or individuals to perform certain services on our behalf. These include, but not limited to, logistics, payment processing, IT support,… We grant access only to the necessary information for third-party service providers to perform their functions. Moreover, they are prohibited from using personal information for other purposes.

(iii) Business transfers: In the event of a merger, acquisition, sale of assets, or other business transactions, your personal information may be among the assets transferred. However, such information still remains subject to the commitments outlined in this Privacy Policy. 

(iv) Compliance with legal obligations and protection: BettaMall may disclose personal information when required to comply with applicable laws, regulations, or legal processes. We may also share information when it is necessary to protect the legitimate rights, property, or safety of BettaMall, its users, or other relevant parties. Such disclosure may include providing information to government authorities, regulatory bodies, or authorized organizations for purposes such as fraud prevention, security assurance, and credit risk management.

In other cases, you may be asked for consent before your personal information is shared with third parties. You have the right to withdraw or request restrictions on the use of your own data, to the extent permitted by applicable laws. BettaMall will make reasonable efforts to ensure that any third parties with whom your data is shared comply with applicable privacy laws and handle your information securely.

Data Storage, Security and Transfer

How does BettaMall store and secure personal information?

At BettaMall, we take the protection of your personal information seriously. We implement a range of administrative, technical, and physical safeguards to help secure your data. Sensitive information transmitted between your device and our systems is protected using encryption protocols such as SSL/TLS, and payment card details are processed in accordance with the Payment Card Industry Data Security Standard (PCI DSS). 

Personal data is stored behind secure networks and can only be accessed by authorized personnel with special access rights, who are bound by strict confidentiality obligations. While we strive to protect your data, no method of transmission or storage is entirely secure, and absolute protection cannot be guaranteed.

You also play an important role in safeguarding your information. We encourage you to use a strong, unique password for your BettaMall account, avoid reusing passwords from other services, and sign out when using shared or public devices to prevent unauthorized access.

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by applicable law. Data may be deleted or anonymized once it no longer serves its original purpose, is no longer required for legal, regulatory, or legitimate business reasons, or when there are no overriding interests for continued retention. If you stop using our platform or your account is terminated, we may still store, use, or disclose your personal data in accordance with this Privacy Policy and relevant legal obligations. If you request deletion of your personal data, we will comply to the extent permitted by law, but we may decline if retention is legally required.

In the unlikely event of a data breach that affects your personal information, BettaMall will notify affected users and relevant authorities in compliance with applicable laws and will take all necessary measures to mitigate any potential harm.

International data transfers

BettaMall operates internationally. Therefore, your personal information may be transferred to, stored, or processed in countries other than your country of residence. In such cases, we ensure that appropriate safeguards, such as standard contractual clauses or legally recognized protection mechanisms, are in place to protect your rights.

EU-US data framework

BettaMall participates in the EU-US Data Privacy Framework, the UK Extension to the EU-US Data Privacy Framework, and the Swiss-US Data Privacy Framework. You can refer to… for more detailed information.

Cookies and Tracking Policy

BettaMall needs to identify your browser or device and to enhance the performance of BettaMall Services through Cookies and other similar tracking technologies. For more details on how we use these technologies, please refer to our Cookies Policy.

Children and Teenagers Privacy

BettaMall Services are not supplied directly to children under the age of 13. We do not intentionally collect or store any personal information of children under 13 without the verifiable consent of a parent or legal guardian. Parents or guardians are responsible for supervising and ensuring that children’s information is not submitted to BettaMall. If we realize that we have collected personal information from a child under 13 without proper consent, we may delete such information immediately and may suspend or close the related account. 

When we provide services that may be used by children (such as child profiles), children may share personal information that requires parental consent under applicable laws. Such information may include, for example, name, date of birth, contact details, photos, videos, location data, activity logs, or device identifiers. This information is collected solely for the purpose of enabling and improving the services, supporting parental controls, and ensuring a safe and tailored user experience. We do not serve interest-based advertising to children using BettaMall child-related features.

For teenagers between the ages of 13 and 18, BettaMall Services may only be used with the involvement and consent of a parent or guardian. Products or services intended for children are available for purchase and management only by adults.

Parents and guardians have the right to review, manage, or request the deletion of their child’s personal information at any time. If you choose to withdraw your consent or request deletion, certain features or services may no longer be available.

This policy does not apply to third-party apps, websites, or services that may be accessed through BettaMall. We encourage parents and guardians to review the privacy practices of any third-party services before allowing children to use them.

User Rights and Choices

At BettaMall, we respect your rights regarding your personal information and provide you with a variety of choices on how your data is collected, used, and shared.

  • You can choose not to provide some personal information. However, in this case, you might not be able to utilize all functions of BettaMall Services.
  • You can review and update certain information in your account settings at any time. When you update information, we may retain a copy of the previous version for legal or operational reasons. 
  • You can manage communication methods with BettaMall by adjusting settings in your account. For example, you may choose not to receive emails, SMS or in-app notifications. However, in some cases, we may still send you essential service notifications or transactional messages. 
  • You can control cookies or other identifiers. Please note that some features of BettaMall Services may not function properly if you disable cookies. You can refer to Cookies Policy for more details. 
  • You can set your account privacy according to your advertising and personalization preferences. 
  • You can browse BettaMall without linking your browsing activity by signing out your account and blocking cookies. 
  • Under your country of residence and applicable data protection laws, you may have additional rights, including:
    • The right to access, review, correct or delete your personal information
    • The right to restrict or even object to certain types of processing
    • The right to data portability
    • The right to withdraw consent at any time without affecting the lawfulness

Please note that exercising certain rights may limit or prevent your use of some BettaMall Services.

Advertising and Analytics

BettaMall Services may include third-party advertising, analytics tools, and links to other websites or apps. These third parties may collect your information when you interact with their content, advertisements, or services. You may also adjust your advertising preferences in your account settings.

To deliver more relevant and useful ads, as well as to measure their effectiveness, BettaMall may share limited information with advertising and analytics partners. We do not share your name or other details that directly identify you. Instead, we use identifiers such as cookies, device IDs, or encrypted codes derived from your email address or other information. 

While we do not disclose your specific shopping actions (such as individual purchases or searches) to advertising companies, we may provide them with advertising identifiers and generalized information (such as estimated ad value) so they can deliver more effective campaigns on our behalf. In some cases, our partners may also use this data to show you relevant ads for products or services from other advertisers.

You may choose to limit or opt out of personalized advertising, including cross-context behavioral ads. Please note that if you opt out, you may still see ads, but they may be less relevant to your interests.

Conditions of Use, Notices & Revisions

If you choose to use BettaMall Services, your use and any dispute related to privacy are subject to this Privacy Notice and our Conditions of Use. If you have any concerns about privacy at BettaMall, please contact us with a detailed description, and we will work to address and resolve the issue.

As our business evolves, this Privacy Notice may be updated to reflect changes in our practices, services, or legal requirements. We encourage you to review this page regularly to stay informed of the latest updates. Unless stated otherwise, our current Privacy Notice applies to all information we maintain about you and your account.

We are committed to upholding the promises made in this Notice. We will not make material changes to our policies or practices in a way that reduces the level of protection for personal information we have already collected from you without first obtaining your consent.